Have you ever taken a really close look at advertising, and in the process asked yourself: ‘What is the company trying to convey?’ Me too… , me too… . But this is not that per se, rather this is a conceptualization – of my own doing – which illustrates the point that advertising should sell you the product, not a fantasy world full of aspiration and faux reality. Shown here is one of my favourite things, the Picnic Lounge by Fatboy.

This first photo – while striking and attention grabbing – is worth a thousand words about how the person or persons soon to eat lunch here (Disclosure: It was me and my fiancé.) is an idiot with no regard for personal safety nor comfort.

The second – while not as revealing of the product – does more accurately portray how the Lounge is used. Spread luxuriously in a secluded location, a 4km hike into the forest, away from cellular reception, ready to host two for an intimate lunch while hiking; how inviting! Or so that was the plan.

Mosquitoes and seasonal Black Flies were also hungry for lunch however and unfortunately we were on the menu. Hence instead of a photograph of a perfectly styled lunch in the woods, we have one taken afar from the relative safety of the covered bridge. I guess I should have known better and should have just retreated to the beach. In fact, I have (and will again). You can read more about the Picnic Lounge in the article ‘Fatboy Picnic Lounge | At the Beach!!!’ That’s how I really use my Lounge.