Vanquishing Manufactured Trends - A denouncement of the Pantone Color Institute's Color of the Year: 'Ultra Violet' | The Ruggist

Vanquishing Manufactured Trends

A denouncement of the Pantone Color Institute's Color of the Year: 'Ultra Violet' (and others).

Beyond the scope of this commentator’s existence there most assuredly must have been a time free from corporate and financially driven trends, but that era – whenever it may have been – is far removed from the consumption driven reality that is the early twenty-first century of the common-era. In this day, in an ever increasing and readily apparent manner, consumers are not only bombarded with new trends, they are done so at an ever increasing rate; each new trend supplanting the former as if had never been, relegating it to the shelf of formerly-amazing-you-cannot-live-without-it products and ideas. This is the crux of the problem with trends. It is impossible to fully, genuinely, passionately, authentically embrace a trend because come the passing of another year, quarter, fashion season – of which there now number approximately fifty-two per year – or what have you, the next purportedly new thing must be embraced. This inherent obsolescence exists for no other reason than to sell more wares. For an industry such as the handmade rug and carpet industry, and additionally high-quality tufted and machine-made qualities, it is disingenuous at best to try and sell a product which can endure multiple years/decades/generations only to then proclaim another is needed when trends – manufactured as they are – change.

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Pattern Tolerance | The Cycles of Design | The Ruggist

Pattern Tolerance | The Cycles of Design

In the quest for 'new' we simply revisit the past, again... .

When I took my first job in the rug and carpet world – as a porter no less – I  was still full of that invincible hubris and newly minted air of superiority that makes a more aged version of myself now cringe. Fresh from university and full of confidence, I was certain I was the first person ever to discover that design functions in rote, methodical cycles. I marvelled as the past returned to the present only to once again fade into oblivion. This was the thinking that compelled me to highlight ‘Circles’ in the Summer 2017 Issue of Rug Insider and it remains a strong influence in much of my critique. New and exciting is hardly new, nor is it exciting when it’s been done before.

Though I was prescient of the return of the past I knew from old design magazines and quaint television programs in syndication, at the age of twenty-two I had not yet fathomed there would be a point in my life when the return would be that of things I witnessed in my own lifetime.

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On Collecting Rugs | The Ruggist

On Collecting Rugs and Carpets

A look into the mindset of a fledgling collector and the importance of 'What is it?'

Just over a year ago in June of 2016 I was on holidays visiting with family in Ohio, taking in the magnificent Royal Persian Tent of Muhammad Shah, and visiting with friends in the uberchic Red Hook district of Brooklyn, New York. While in New York I called upon the Outlet Shop of Odegard Carpets. I found a lovely ‘Youngtse’ quality carpet – 100knot Tibetan weave (crossed), handspun Himalayan wool, et cetera, in a palette that all but said: The Ruggist. It now lives in my bedroom. A short time later – while making arrangements to ship the aforementioned carpet home, I decided to have a ‘final’ browse through the firm’s online inventory, just to ‘make sure it was the right decision’. It was as though I was in fact no different than the average decorative carpet consumer: unsure, in need of a bit of hand holding. But then, as if an apparition of rug purchases future materialized in my living room delivering a cautionary tale, I realized – as every casual rug consumer, aficionado, collector, or otherwise should – that I should just buy what I love. And I loved what I saw on the screen before me: ‘Gorden Tiger’. Rrrrrraaawwwwr!

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#rugswithoutborders | A social media campaign of The Ruggist to raise awareness in support of all of our friends in any rug producing country.

Rugs Without Borders | Be the change…

To show The Ruggist’s support of all of these carpet making peoples we are introducing the social media campaign #rugswithoutborders in order to highlight both the great diversity of rugs and carpets made all over the world and the vibrant cultures from which they come. ‘America (or any country) First’ is a con which fails to realize the interconnected nature of our modern world. While it is true some countries may excel where others may fail, it is our collective diversity which has given us the world in which we live. None of us – The Ruggist included of course – can claim to be omniscient or omnipotent, rather we all contribute as we are able to make this world, our world, a beautiful and vibrant place.

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