The Fine Print

In addition to writing commentary on the handmade and broader decorative area rug industry, The Ruggist and/or Michael A.C. Christie dabbles in projects – paid, pro bono, or otherwise – which pique his interest. This includes but is not limited to paid presentations, tours, marketing and advertising, product development, and the like. If you’re looking for rug industry specific expertise and don’t mind an opinionated person, feel free to contact The Ruggist to see if your idea or project is something of interest.

‘For the love of Carpets!’ replaced the now former tagline ‘The most opinionated and up to the moment, irreverent commentary, news, and ephemera (with occasional levity) on the world of rugs.’ in May of 2017 as a reflection of the evolved – more professional – state of The Ruggist. The latter listed tagline was not intended and shall not be construed to be literally literal in nature, but still accurately reflects the tone of my writing. Like much of The Ruggist, the content is self referential in its irreverence and is intended to provide you, our dear reader, with opinionated and editorial insight into the rug and carpet industry, while keeping the mood relatively light, unless otherwise warranted.

The Ruggist originally began on a lark in the Summer of 2008 to busy otherwise idle hands and disseminate the opinions of Michael A.C. Christie in a soapboxeque format. In 2015 The Ruggist transitioned from a priority hobby (remember: low is a priority) to a more structured format additionally incorporating relevant, news, editorial, and op-ed features. In April of 2016 we entered the 21st Century with a fully up-to-date aesthetic. Thusly remade, The Ruggist is the premier source for all the news, opinion, ephemera, irreverent commentary, and related to the ‘The World of Rugs’. The Ruggist operates on a variable publishing schedule as content worthy of note becomes available.

The Ruggist uses cookies and state of the moment tracking technology to analyze how those who choose to those visit The Ruggist, engage with The Ruggist on social media, or subscribe to our mailing list, utilize our services. This is how readers of The Ruggist contribute to – that is to say bluntly ‘pay for’ – their portion of the operation of The Ruggist. The privacy of our readers is important to us and we do not share identifiable personal information with outsiders, nor do we make our mailing list available for sale or rent.

We use this data for marketing purposes, and may share anonymized metadata with our advertisers, potential or otherwise. Exemplum gratia: How long visitors to The Ruggist stay on a page. This allows our advertisers to gauge the efficacy of their paid or in kind advertisements, so they too may contribute – through their advertising dollars – to the operation of The Ruggist.

A full privacy policy in compliance with the General Data Protection Regulation (GDPR) as well as other regulatory schemes can be found here: Privacy Policy.

If you do not agree to this, you should leave The Ruggist immediately and not return.

As a reader and consumer of The Ruggist, you should be made aware that The Ruggist either as its own entity or in conjunction with its creator Michael A.C. Christie both jointly and potentially severally may engage in activities that could give rise to conflicts of interest, real, potential, perceived or otherwise. When such situations occur, The Ruggist will specifically note such a conflict exists, either by explicit statement in the feature article, or as a blanket statement in this section of The Ruggist particularly when such conflicts are of a standing nature. Furthermore, the nature of the conflict will be detailed  – per the following policy – as to provide you, our dear reader, with a full scope of the situation. This is done in the interest of integrity and transparency.

Please note however that while discernible facts based on observable and substantive reality form the basis of the writing and commentary found herein, this is, for the most part, subjective commentary on the nature of rugs and carpets, their production, consumption, and very being. Is it wool? Handknotted? Made in Nepal? Yes, yes, yes! Is it beautiful or suited to your needs and wants? Well those are different stories altogether… .

Disclosure Policy


Personal gifts and so-called perks, of value less than $500.00 (CAD) per instance.


Gifts of hospitality (e.g. meals, drinks, accommodations, travel, et alia), of value less than $500.00 (CAD) per instance. Nota bene: In many cultures, including many of those which make rugs, it is in poor form to refuse hospitality; hence the ‘When in Rome…’ nature of this policy.


Transactional and bartering arrangements of tangible wares and goods, as well as advertising services, excluding articles and commentary published either on or via any media channel of The Ruggist or Michael A.C. Christie.


Paid articles and commentary – so-called ‘sponsored content’ – published either on or via any media channel of The Ruggist or Michael A.C. Christie, of value in excess of $0.00 (CAD) per instance.


All other situations involving the exchange of compensation from another party to The Ruggist and/or Michael A.C. Christie, for specific services, whether the precise nature thereof is disclosed, undisclosed, or otherwise, as well as gifts – personal or hospitality – of value in excess of $500.00 (CAD) per instance.


As of the date this page was last updated The Ruggist and/or Michael A.C. Christie accepts paid consulting and/or writing work from:

  • Tufenkian | Undisclosed project. – Ongoing since July 2019
  • Rug Insider Magazine and | Editorship and feature article writing, social media management, et alia. – March 2017 – December 2020
  • Speaking engagements | Presenting: ‘For the love of Carpets!’ – Ongoing since August 2017
  • Aquafil | Handknotted carpet project in conjunction with Sarawagi Rugs and Isobel Morris. – Defined timeline April 2019 – January 2020
  • Undisclosed Canadian Rug Manufacturer | Copy writing. – January 2020 – April 2020

Ongoing or recurring interactions of potential conflict:

  • Advertisers on The Ruggist provide income in exchange for advertisement placement. Advertising placement on The Ruggist does not ‘buy’ an entity editorial coverage, yet do not discount the benefits advertising and support can have on a professional relationship and editorial research.
  • DOMOTEX | Since 2016 the fair has provided a travel stipend in exchange for unrestricted media coverage.

Past interactions of potential conflict:

  • Jan Kath’s ‘A Family Affair’ | The firm provided The Ruggist intra-Europe travel, meals, and accommodations, since the event’s inception through the 2019 instalment. With the implementation of the revised disclosures policy in 2019, the event no longer meets the requirements for disclosure.

Furthermore, The Ruggist provides in-kind advertising, promotional, and/or consultancy support to:

  • GoodWeave International | Complimentary advertisement.
  • The Nepal Carpet Manufacturers and Exporters Association (NCMEA) as ‘Honourary Brand Ambassador of Nepalese Hand-Made Carpets.’

Prior to December of 2020 The Ruggist and/or Michael A.C. Christie formerly accepted paid consulting and/or writing work from:

  • Label STEP | ‘Nepal Carpet Magazine’ rework project in conjunction with the Nepali Carpet Manufacturers and Exporters Association (NCMEA).
  • Robin Gray Design | Business development consulting.
  • Interior Resources | Business development consulting.
  • Amy Helfand | Business development consulting.
  • GoodWeave International | Business development consulting.
  • COVER | Irregular contributor.
  • HALI | Irregular contributor.
  • Label STEP | Copy writing/revision, social media management, and newsletters.
  • Yerra Rugs | Newsletter copy writing.
  • Modern Roots | Business development consulting.
  • Custom Cool | Business development consulting.
  • Reuber Henning | Business development consulting.
  • Kristiina Lassus | Copy writing/revision.
  • Alternative Technology | Travel and logistical assistance, presentation of prototype ‘For the Love of Carpets!’
  • Rug Insider Magazine | Contract marketing writing and contributor.

Prior to November 2007, The Ruggist and/or Michael A.C. Christie was formerly employed by:

  • Lapchi | December 2005-November 2007, Director Atelier Concept
  • Classic Oriental Rugs | January 2001-November 2005, Manager and sales. Notable brands represented included: Odegard, Lapchi, Asmara, Noo Noo Rugs, and Nourison.
  • Oriental Rug World | February 2006 – December 2000, Manager and sales. Notable brands represented included: Masterlooms, Bashian, Kalaty, Nourison, Louis de Poortere, Stanton, and Oriental Weavers.

Finally, my former enterprise ‘Red Spruce’ (2008-2015) – which produced high-quality Canadian made woollen hooked rugs and attempted Indian made versions thereof – was not a commercial success. While it enjoyed a degree of critical acclaim, the business failed. I owe financial debts as well as those of gratitude to those who worked with and supported me during that endeavour and if – by chance – rumours exist related to this matter I only hope they are both true and accurate.

This page was last changed on 15 December 2020 by Michael A.C. Christie.