How we choose to describe the texture and feel of rugs and carpets speaks volumes to what we most cherish and on first glance it would appear as though anything describable as smooth ranks highly amongst those things. Smooth as glass. Smooth as a baby’s bottom. Smooth as silk. Smooth as velvet, though rarely is the type of velvet mentioned. Each describes something as smooth – that is to say as relatively even and not rough, yet each of these various similes conveys important and subtle differences. Smooth as glass is certainly a desirable characteristic when describing a paint finish, but to describe a carpet, likely not. Carpets should be smooth like velvet! Yes, velvety smooth. Preferably linen velvet. That kind of velvet smoothness, or is it ‘chippy and brittle’? But what about other descriptions? ‘It’s like butta!’, shaggy, wispy, cloud like, durable, pliable, to name but a few. All of which describe what is known as the hand of the carpet and they invite the casual observer to ‘Come on now touch me!’ – quoting the Doors to convey the degree of sensuality carpets with exceptional hand possess.