Have you ever taken a really close look at advertising, and in the process asked yourself: ‘What is the company trying to convey?’ Me too… , me too… . But this is not that per se, rather this is a conceptualization – of my own doing – which illustrates the point that advertising should sell you the product, not a fantasy world full of aspiration and faux reality. Shown here is one of my favourite things, the Picnic Lounge by Fatboy. This first photo – while striking and attention grabbing – is worth a thousand words about how the person or persons soon to eat lunch here (Disclosure: It was me and my fiancé.) is an idiot with no regard for personal safety nor comfort.

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