Beyond the scope of this commentator’s existence there most assuredly must have been a time free from corporate and financially driven trends, but that era – whenever it may have been – is far removed from the consumption driven reality that is the early twenty-first century of the common-era. In this day, in an ever increasing and readily apparent manner, consumers are not only bombarded with new trends, they are done so at an ever increasing rate; each new trend supplanting the former as if had never been, relegating it to the shelf of formerly-amazing-you-cannot-live-without-it products and ideas. This is the crux of the problem with trends. It is impossible to fully, genuinely, passionately, authentically embrace a trend because come the passing of another year, quarter, fashion season – of which there now number approximately fifty-two per year – or what have you, the next purportedly new thing must be embraced. This inherent obsolescence exists for no other reason than to sell more wares. For an industry such as the handmade rug and carpet industry, and additionally high-quality tufted and machine-made qualities, it is disingenuous at best to try and sell a product which can endure multiple years/decades/generations only to then proclaim another is needed when trends – manufactured as they are – change.